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	<title>Web2Mobile</title>
	<link>http://www.web2mobile.ca</link>
	<description></description>
	<lastBuildDate>Thu, 15 Dec 2011 19:49:34 +0000</lastBuildDate>
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		<title>Our Very Own Deborah Hall Featured in Luxury Daily</title>
		<description><![CDATA[On email engagement:
“Mobile exclusive emails are an excellent way to target smartphone consumers,” said Deborah Hall, managing director at web2mobile, Toronto. “Email is the most used application on both smartphone and tablet devices so the more targeted the message the better.
“For the most part, affluent consumers are highly mobile and much more digitally connected,” she [...]]]></description>
		<link>http://www.web2mobile.ca/2011/12/our-very-own-deborah-hall-featured-in-luxury-daily/</link>
			</item>
	<item>
		<title>How the iPad can be Used as an Interactive Catalogue</title>
		<description><![CDATA[Luxury ski and outerwear retailer Gorsuch is showcasing its Fall 2011 collection and current offerings through a branded iCatalog mobile application for the iPad.

The digital catalog comprises campaign images, product images and details along with videos that show the featured products in action. Additionally, tech-savvy consumers can purchase the items directly through the app, add [...]]]></description>
		<link>http://www.web2mobile.ca/2011/12/how-the-ipad-can-be-used-as-an-interactive-catalogue/</link>
			</item>
	<item>
		<title>Instabam for Instagram</title>
		<description><![CDATA[At the beginning of 2011 the popular photo-sharing network Instagram announced they would be opening up their platform to allow developers to create their own funky applications and tools.
Take a look into a developer&#8217;s perspective on the functionality of a new app called Instabam.
read more here  via Mobile Inc.
]]></description>
		<link>http://www.web2mobile.ca/2011/12/instabam-for-instagram/</link>
			</item>
	<item>
		<title>A Mobile Ad Lesson from the Pizza Industry</title>
		<description><![CDATA[In recent years, the pizza industry emerged as the leader and innovator in mobile marketing. The industry used mobile solutions to maximize sales, drive consumers to place orders, and deliver initiatives that were on-brand and relevant to core customers.
One major pizza chain offers the option to text in an order. Customers can go online to [...]]]></description>
		<link>http://www.web2mobile.ca/2011/12/a-mobile-ad-lesson-from-pizza/</link>
			</item>
	<item>
		<title>The Growing Presence of Nonprofits in the Mobile Media Realm</title>
		<description><![CDATA[In 2011 nonprofits need to focus on finding innovative ways to provide value back to constituents that choose to opt-in to messaging or donate via SMS.

Many donors want to have a deeper relationship with the Red Cross or other nonprofits they support, and organizations need to keep the dialogue relevant, informative and engaging with donors [...]]]></description>
		<link>http://www.web2mobile.ca/2011/12/the-growing-presence-of-nonprofits-in-the-mobile-media-realm/</link>
			</item>
	<item>
		<title>Gesture Controlled App Creates a New Dimension for Food Enthusiasts</title>
		<description><![CDATA[Mobile technology innovators TigerSpike and world renowned chefs come together in this genius application.
The app provides detailed cooking instructions, and includes recipes from a host of famous chefs including Antonio Carluccio, Ken Hom and Ainsley Harriott, amongst others.
But what makes this app stand out from other cooking app is the use of TigerSpike’s new “Gesture [...]]]></description>
		<link>http://www.web2mobile.ca/2011/12/gesture-controlled-app-creates-a-new-dimension-for-food-enthusiasts/</link>
			</item>
	<item>
		<title>Santa&#8217;s QR Codes</title>
		<description><![CDATA[ “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message.
Check out how it works here

via Adverblog
]]></description>
		<link>http://www.web2mobile.ca/2011/12/santas-qr-codes/</link>
			</item>
	<item>
		<title>Calvin Klein Shazams a new Retail Experience</title>
		<description><![CDATA[Calvin Klein has teamed up with Shazam to integrate its discovery service into the fashion brand’s holiday campaign. Calvin Klein Jeans and Calvin Klein Underwear store locations will feature a unique sound installation in stores across the globe. The company is working with Shazam to engage with its existing application users, as well as garner [...]]]></description>
		<link>http://www.web2mobile.ca/2011/11/calvin-klein-shazams-a-new-retail-experience/</link>
			</item>
	<item>
		<title>Google Shows the Growing Opportunity Between Mobile and Retail</title>
		<description><![CDATA[2011 is retail’s biggest year yet online&#8211;even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online. So what does this mean for retail? [...]]]></description>
		<link>http://www.web2mobile.ca/2011/11/google-shows-the-growing-opportunity-between-mobile-and-retail/</link>
			</item>
	<item>
		<title>Follow up Black Friday With Cyber Monday</title>
		<description><![CDATA[In 2010, Cyber Monday was the first billion-dollar day in e-tail. This Cyber Monday is predicted to break the billion-dollar barrier again. As consumers log on ready to spend, make sure your deal is top of mind with these strategies:
1. Offer your best
2. Reward your fans
3. Recruit new fans
4. Advertise your deal
5. Make it remarkable
Find [...]]]></description>
		<link>http://www.web2mobile.ca/2011/11/follow-up-black-friday-with-cyber-monday/</link>
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