Mobile Marketing Blog

CMA 2010 Mobile Marketing Conference

Tue, 13 Apr 2010 15:17:25 -0400

Last Thursday, Deborah Hall, CEO of web2mobile inc. chaired a conference on mobile marketing in Toronto. Speakers included:

Phil Barrett, B-Street
Bryan Segal, comScore, Inc.
Mary-Ellen Anderson, MSN.ca
Rami Lama, Director-Mobile Products, Canwest Digital
Philip King, President and CEO, Artez Interactive

Key take

Decode optimizes content for mobile audience

Fri, 26 Mar 2010 11:55:25 -0400

Decode helps clients understand youth, young adults and young families. In delivering these insights to clients, EMAIL2MOBILE helped them breakthrough the email clutter and reach out with a mobile optimized version. EMAIL2MOBILE:
“A smart, effective, thoughtful and simple product that helps our communications get opened, read and responded to. Breakthrough!”
Scott Beffort, lead strategist, consumer @DECODE

Podcast with Philip King @ Artez

Fri, 26 Mar 2010 11:54:51 -0400

A podcast interview with the CEO of Artez Interactive covering all elements of mobile marketing. Stay tuned for future web2mobile podcasting!

CMA mobile

Fri, 26 Mar 2010 10:11:12 -0400

Communicating with the busy marketing audience requires communications to be adjusted properly for the small screen. Particularly for events and information that users will be receiving on the go, the mobile calls to action are particularly important. The Canadian Marketing Association uses EMAIL2MOBILE to power their mobile versions of email communications.

Savvy Mom Case Study

Tue, 19 Jan 2010 11:09:13 -0500

Busy moms need to view messages on the move! SavvyMom uses email2mobile to optimize their newsletter for mobile devices.
Quote from Sarah co-founder of SavvyMom:
“Our target audience of moms is increasingly on the go and
Email2mobile is helping us deliver our content to them regardless of where they are. We're finding great results with the tool and it's been very easy to integrate into our publishing process.”